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Apple’s Passbook lands at Heathrow

07 November, 2012

Marketing / Campaigns

· Apple Passbook users to receive personalised offers and information as they travel through Heathrow

· Apple Passbook and Heathrow WorldPoints rewards programme integrate

Heathrow today announced a partnership between Apple’s Passbook and the airport’s WorldPoints passenger rewards programme.

The move, a first in a European multi-retailer environment, will soon allow passengers to store their Heathrow loyalty card and access current retail offers and coupons all in one place. Promotions and discounts will appear on the device screen throughout the customer’s travel through the airport at the relevant stages of their journey.

Following development in partnership with World Duty Free, Heathrow’s Passbook content will evolve to include both airport retailers and service providers. Nick Adderley, Heathrow Marketing & Insight Director said:

‘We are delighted that Heathrow’s passengers will be among the first to take advantage of the Passbook within an airport. Our passengers will be able see the latest offers from Heathrow’s stores promoted within their Passbook at relevant points along their airport journey, ensuring every journey is enhanced in a customised way.’

Research shows that a majority of WorldPoints rewards programme members use Apple mobile devices when they are at the airport. Coupled with the Passbook’s strong association with travel this latest app development is a natural fit for Heathrow.

Notes to editors

· World Duty Free is Heathrow’s second largest business partner operating multiple outlets in all Heathrow terminals.

· On 27 September 2012, WorldPoints rewards programme members were advised that the scheme would focus on Heathrow alone – the combined scheme for Stansted, Glasgow, Aberdeen and Southampton will cease on 31 December 2012.

· On 15 October 2012, the name BAA was dropped allowing each airport to operate under stand-alone brands. This release is directly from ‘Heathrow’.

· More information on the WorldPoints programme can be found at

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Julia Gillam
Julia Gillam
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